ASSIGNMENT 2
What are the KPIs you would track weekly to ensure clients are on track and get results?
Briefly explain why each metric is important. Create a tracking sheet containing these KPIs and how you'd track them.
KPIs
Followers count, even though plays still an important role, is not leading the list for most important metrics for IG
Therefore...
1
Average Watch time
2
Like Rate
3
Send Rate
Average Watch Time
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Like Rate
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Send Rate
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are going to be the top 3 metrics in order to know how much instagram might be wanting to push our content & account out there.
Nevertheless, I'd want to additionally be tracking the below kPIs for our own full understanding on how the account is performing
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